DPA Auctions buys AgIQ to add real-time equipment valuation tools

By AI, Created 9:06 PM UTC, June 01, 2026, /AGP/ – DPA Auctions said June 2, 2026, that it acquired AgIQ, bringing a portfolio-level valuation platform called AssetManager under its umbrella. The move gives dealers, cooperatives and producers a live view of equipment fair market value instead of relying on static depreciation guides.

Why it matters: - DPA Auctions is trying to move agricultural equipment valuation from static price books to real-time market data. - The acquisition could help dealers, cooperatives and producers make faster trade-in, financing and fleet-management decisions. - The rollout also extends DPA’s equipment intelligence business beyond auctions into ongoing asset tracking.

What happened: - DPA Auctions announced June 2, 2026, that it acquired AgIQ, an equipment intelligence platform co-founded by DPA COO Dallas Polivka and technologist Michael Pierce. - The deal brings AgIQ’s valuation technology under DPA’s umbrella. - The acquisition introduces AssetManager, a portfolio-level tool for producers, dealers and cooperatives. - DPA said the platform will begin rolling out to the company’s current clients and strategic partners.

The details: - AgIQ and AssetManager provide what DPA calls a “living balance sheet,” with real-time views of individual machines and full equipment fleets. - The platform replaces static depreciation schedules with current market valuations across equipment owned by an operation. - Users can review a full fleet’s value in a single view, updated continuously to reflect market conditions. - Dealers can use the tool to manage trade-in inventory. - Cooperatives can use it to advise members on equipment decisions. - Producers can use it to track the value of multiple machines across an operation. - The platform draws on more than 25 sources and more than 200 million data points. - DPA said the data comes from its own 50 years in the agricultural equipment market and from the broader equipment industry. - Valuations factor in current commodity prices, interest rates, regional demand and seasonal patterns. - DPA said dealers, cooperatives and producers can access individual equipment valuations at no cost through AgIQ. - AssetManager’s full fleet portfolio capabilities are available through subscription tiers. - DPA said the platform is being offered free of charge for a limited time. - DPA’s website is dpaauctions.com. - Media contact: Justin Scheel, chief marketing officer, justin.scheel@dpaauctions.com, +1 800.492.9090.

Between the lines: - The acquisition gives DPA a way to turn auction-market data into a recurring software product. - Positioning valuations as a “living balance sheet” signals a push to make equipment appraisal feel more immediate and decision-ready. - The emphasis on current market inputs suggests DPA is targeting users who need more frequent updates than annual guides can provide. - Polivka’s role as both DPA COO and AgIQ co-founder suggests the platform was closely tied to DPA’s internal data and strategy from the start.

What’s next: - DPA plans to start rollout with existing clients and strategic partners. - Users can expect broader access as the platform moves through its launch phase. - The limited-time free offering may help DPA drive early adoption before subscription pricing becomes the primary model.

The bottom line: - DPA Auctions is turning equipment valuation into a live digital service, not just an auction-side data point.