Prairie Farms launches Red, White & Boom weekend with Folds of Honor tie-in

By AI, Created 4:41 PM UTC, May 18, 2026, /AGP/ – Prairie Farms Family of Companies is kicking off a St. Louis weekend promotion May 15-17 with Folds of Honor, Busch Stadium activations and a Heroes Edition ice cream launch. The summer program will also give military members, first responders and fans opportunities for free scoops, discounts and prizes tied to America’s 250th anniversary.

Why it matters: - Prairie Farms is using a summer ice cream promotion to spotlight military families, veterans and first responders. - The weekend launch also ties the brand’s seasonal campaign to America’s 250th anniversary and a nonprofit scholarship mission. - The promotion reaches fans in St. Louis and consumers across the baseball season.

What happened: - Prairie Farms Family of Companies will host Red, White & Boom Kickoff Weekend May 15-17 in St. Louis. - The weekend is being held in partnership with Folds of Honor. - Activations are planned at Ballpark Village and Busch Stadium. - The event centers on Red, White & Boom: Heroes Edition ice cream. - The weekend marks the start of Prairie Farms and Hiland Dairy’s summer promotion.

The details: - Prairie Farms and Hiland Dairy will serve free scoops of Red, White & Boom: Heroes Edition ice cream at the Prairie Farms Barn at Ballpark Village throughout the weekend. - Complimentary scoops will be available all season long for military members and first responders. - The general public will be able to buy Red, White & Boom for $2.50 during the baseball season. - Weekend programming includes fan experiences, photo opportunities and in-stadium celebrations tied to the launch. - The campaign supports Folds of Honor, which provides academic scholarships to families of fallen and disabled military service members and first responders. - Prairie Farms and Hiland Dairy will each give away 250 prizes to consumers throughout the season. - A full schedule of weekend activities is attached to the release. - More information is available at Prairie Farms BOOM and Hiland Dairy BOOM.

Between the lines: - Prairie Farms is pairing a consumer promotion with a cause-marketing message that reinforces loyalty among families, military communities and baseball fans. - The Cardinals and Royals series gives Ballpark Village a built-in audience for the launch, which helps the promotion reach both Prairie Farms and Hiland Dairy customers. - The America’s 250th anniversary theme gives the campaign a broader patriotic frame beyond a standard seasonal product rollout.

What’s next: - Prairie Farms and Hiland Dairy will keep the Heroes Edition ice cream promotion running through the baseball season. - Fans can expect the season-long free-scoop offers, $2.50 pricing and prize giveaways to continue after the weekend kickoff. - Additional event details will follow from the attached weekend schedule.